• Welcome to your new Gnomio site

    Now, you are in control!

    Moodle is an open-source Learning Management System (LMS) that provides educators with the tools and features to create and manage online courses. It allows educators to organize course materials, create quizzes and assignments, host discussion forums, and track student progress. Moodle is highly flexible and can be customized to meet the specific needs of different institutions and learning environments.

    Moodle supports both synchronous and asynchronous learning environments, enabling educators to host live webinars, video conferences, and chat sessions, as well as providing a variety of tools that support self-paced learning, including videos, interactive quizzes, and discussion forums. The platform also integrates with other tools and systems, such as Google Apps and plagiarism detection software, to provide a seamless learning experience.

    Moodle is widely used in educational institutions, including universities, K-12 schools, and corporate training programs. It is well-suited to online and blended learning environments and distance education programs. Additionally, Moodle's accessibility features make it a popular choice for learners with disabilities, ensuring that courses are inclusive and accessible to all learners.

    The Moodle community is an active group of users, developers, and educators who contribute to the platform's development and improvement. The community provides support, resources, and documentation for users, as well as a forum for sharing ideas and best practices. Moodle releases regular updates and improvements, ensuring that the platform remains up-to-date with the latest technologies and best practices.

    Links of interest:

    (You can edit or remove this text)

Available courses

Principles of Marketing

Course Title: Principles of Marketing  
Course Code: 202403
Credits: 4  
Level: Undergraduate (2nd Year B.Com)  
University: Manonmaniam Sundaranar University  

Course Description  
This course introduces the fundamental concepts of marketing, providing students with a comprehensive understanding of marketing principles and practices. It aims to equip students with the skills and knowledge to analyze consumer behavior, identify market opportunities, and develop effective marketing strategies. Students will explore core topics such as the marketing mix, segmentation, targeting, positioning, and the role of marketing in a dynamic business environment.  

The course emphasizes the application of marketing theories to real-world scenarios, fostering critical thinking and decision-making skills that are essential for future business professionals. By the end of the course, students will be prepared to address marketing challenges with a strategic approach.  

Learning Outcomes  
Upon successful completion of this course, students will be able to:  
1. Understand the basic concepts and principles of marketing.  
2. Analyze consumer behavior and its impact on marketing decisions.  
3. Apply the marketing mix (Product, Price, Place, Promotion) to real-life business scenarios.  
4. Identify and assess market opportunities through segmentation, targeting, and positioning.  
5. Evaluate the role of digital marketing and emerging trends in the marketing landscape.  
6. Develop strategic marketing plans aligned with organizational goals.  

Course Content
The syllabus is based on the curriculum outlined by Manonmaniam Sundaranar University and includes the following key topics:  

1. Introduction to Marketing 
   - Definition, Scope, and Importance of Marketing  
   - Core Concepts: Needs, Wants, Demands, and Markets  

2. Consumer Behavior
   - Factors Influencing Consumer Behavior  
   - Buying Decision Process  

3. Marketing Mix  
   - Product Strategy: Product Lifecycle, Branding, and Packaging  
   - Pricing Strategies  
   - Distribution Channels and Logistics  
   - Promotion: Advertising, Sales Promotion, Public Relations  

4. Market Segmentation, Targeting, and Positioning (STP) 
   - Types and Bases of Segmentation  
   - Targeting Strategies  
   - Positioning and Differentiation  

5. Emerging Trends in Marketing 
   - Digital Marketing and E-Commerce  
   - Social Media Marketing  
   - Sustainable Marketing Practices  

6. Marketing Research 
   - Importance and Process of Marketing Research  
   - Tools and Techniques  

Assessment Methods
- Internal Assessment (25%): Assignments, Case Studies, and Presentations.  
- End-Semester Examination (75%): Written Examination based on university guidelines.  

Course Features 
Interactive sessions with case studies and group discussions.  
Real-world examples and marketing simulations.  
Regular quizzes and assignments for continuous assessment.  

Prerequisites
Students must have completed their first-year courses in Commerce.  



Course categories

Expand all

Category 1 (1)


Site announcements

There are no discussion topics yet in this forum